Case Study: How Assurex Optimized the Customer Experience with Pardot

Modern marketers are harnessing the power of Pardot marketing automation to not only drive lead generation, but streamline the entire customer experience. During this webinar we’ll share how Assurex Health, a wholly owned subsidiary of Myriad Genetics, harnessed the power of Pardot and Salesforce CRM to implement content marketing strategies and optimize digital marketing programs…

Pardot Product Runway: Spring ’18 Release

At Salesforce, innovation is key, and as 2018 begins, Pardot is ready with the kind of innovations that will continue to empower B2B marketers to find and nurture leads, close more deals, and maximize return on investment. We’re excited to announce our newest features for Pardot and Salesforce Engage that will help take your marketing…

Pardot Product Runway: What’s New and Coming Soon

Check out what’s new and coming soon on the “Pardot Runway”! Pardot is constantly innovating to help empower B2B marketers to drive lead acquisition, revenue, and customer retention. Join us as Daniel Newman, Sr. Analyst, Enablement, Salesforce and Kyra Johanson, Product Marketing Manager, Salesforce present upcoming Winter ’18 releases. We will present new features that…

How Financial Sales Leaders Can Increase Productivity and Revenue with Salesforce

The modern buyer has changed dramatically in the era of digital marketing. Whether a prospective customer is seeking insurance, mortgage, or a loan, they have access to a vast amount of information before ever engaging a financial institute. This means that the sales team today must be able to prioritize their leads, engage customers with…

How Pardot Drives Demand with Online Advertising

It’s no secret that online advertising campaigns play a critical role in fueling the sales cycle for B2B companies. Have you ever wondered how we tackle online advertising here at Pardot? Join us as we share strategies for driving leads and pipeline across channels like SEM, display, and paid social media. Get ready to seize…

Drive Growth in Financial Services with Pardot Marketing Automation

Financial Services marketing is about more than brand awareness. It’s about staying in front of investors even when they aren’t ready to invest. It’s about ensuring your brokers have the latest information about your products and knowing when and how to best communicate with them. It’s about ensuring wealth advisors have the best available tools…

How to Save Time and Money with Pardot, B2B Marketing Automation by Salesforce

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort. What if there was a way marketers and sales teams could save time…