5 Hot Tips for Warming Up Cold Leads

The winter might be chilly, but don’t let your leads get cold! Give your marketing and sales teams the tools to warm up those cold leads to a sales-ready state. According to DemandGen, 29% of marketers are generating more warm, sales-ready leads thanks to lead nurture programs (Demand Gen Report, 2016). With targeted communications as…

The Secrets to Effective Lead Nurturing in Life Sciences, Part 2

With long buying cycles in the Life Sciences industry, a streamlined customer journey can produce powerful results. These results occur when prospects are nurtured with informative material guiding them through the most complex sales cycles. Lead nurturing can help to improve campaigns through delivering the right information to the right leads at the right time,…

The Secrets to Effective Lead Nurturing in Life Sciences

An inbound marketing ecosystem can drive remarkable results. When buying cycles are long and complex, as they often are in the life sciences, one of the most powerful results will be proper management of the customer journey. Many life science organizations aren’t aware of the most effective ways to nurture their leads through to a…

New Research: Top Lead Nurturing Strategies for B2B Marketers

Lead nurturing is the process of cultivating an ongoing relationship with your prospects throughout every stage of the buyer’s journey. In the right hands it’s a powerful marketing strategy that delivers relevant, informative content designed to educate and engage your audience whilst priming them to purchase. emedia and Salesforce Pardot wished to discover the latest…

How to Rock B2B Engagement in the Age of the Customer

For today’s B2B marketers, thoughtful customer engagement plays a crucial role throughout every part of the lifecycle. Each interaction must be timely, personalized and relevant — and you have to do it at scale. Nurturing plays a vital role in encouraging engagement, and when done correctly means faster sales cycles, more renewals, and huge growth….

Power Play – Nurturing for Sales

Mathew Sweezey, Marketing Evangelist at salesforce.com, and Dustin Deno, Regional Sales Manager at salesforce.com, explore the benefits of nurturing programs for sales and introduce us to some new and innovative ways to leverage these powerful programs.

7 Advanced Lead Nurturing Tips for Marketing — AND Sales

Mathew Sweezey, Marketing Evangelist at salesforce.com, addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve the problem.

Marketing Automation for Dummies, Author Preview

Sangram Vajre, Director of Marketing for Pardot, sits down with Mathew Sweezey, the author of “Marketing Automation for Dummies,” to discuss how to get started with marketing automation, what it takes to be successful and how to take it to the next level.