4 Fail-Safe Ways to Avoid Marketing Automation Fiascos

Mathew Sweezey, Marketing Evangelist, and Katie Melick, Implementation Coordinator at Pardot, take a look at some common fails and give us timeless, fail-safe approaches that we can use on our way to becoming marketing experts.

Back to Basics – Email Deployments that Deliver

Is your deployment process the most effective it could be? Raz Ahmad, Email Support Engineer at Pardot, gives a step-by-step look through best practices and tips in sending your first email, launching the first email deployment and incorporating email best practices after the deployment.

Marketing Automation for Dummies, Author Preview

Sangram Vajre, Director of Marketing for Pardot, sits down with Mathew Sweezey, the author of “Marketing Automation for Dummies,” to discuss how to get started with marketing automation, what it takes to be successful and how to take it to the next level.

Keeping Our Seat at the Table – A Marketing Report Card

In a study sponsored by Pardot, Jerry Rackley, Chief Analyst – Demand Metric, and Alison Gooch, Sales Manager – Pardot, present and discuss the results of this study, which provides a perspective that every modern marketer needs to understand.

Three Reasons Why Sales Needs Marketing Automation

Sangram Vajre, Director of Marketing, and Derek Grant, Director of Sales, both from Pardot, a salesforce.com company, explore the top three reasons why sales needs marketing automation.

Prime Time Lead Nurturing for Sales

Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, explores the types of lead nurturing programs that are prime for a sales team’s use to help increase lead flow and deal conversion.