Pardot for Financial Services: Redefining the Customer Experience

The modern buyer has changed dramatically in the era of digital marketing. Whether a prospective customer is banking, borrowing, or investing, they have greater access to information and a variety of convenient options to chose from. Customers are empowered. This creates new opportunities for firms to acquire new customers but also means that customers will…

Accelerate Your Tradeshow Marketing

Trade shows bring in big business for manufacturers. In fact, 77% of decision-makers found at least one new supplier at the last trade show they attended. However, with today’s shifts in technology, consumers demand fast and personalized experiences across all marketing channels. Join us for this exclusive manufacturing webinar to learn how you can automate…

Pardot Product Runway: Summer ’18 Release

At Salesforce, innovation is key, and in 2018, Pardot is ready with the kind of innovations that will continue to empower B2B marketers to succeed. This summer, get ready for a showcase of new features that will help B2B marketers reach new heights in customer engagement, campaign performance, and Account-Based Marketing both locally and internationally….

Meet Salesforce Pardot: Marketing that Sales Teams Love

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — finding sales-ready leads, providing personalized content, building and tracking campaign efforts — all require significant time and effort. Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can…

How to Build an A+ Marketing Strategy With Your Sales Team

When B2B marketing and sales teams join forces, they’re a dynamic duo. Together they can create a streamlined buying experience for customers. In order to bring the two teams together, it’s important to identify the areas where marketing and sales overlap. Sharing metrics and goals opens the doors to sharing responsibility for the business’ bottom…

Pardot Product Runway: Spring ’18 Release

At Salesforce, innovation is key, and as 2018 begins, Pardot is ready with the kind of innovations that will continue to empower B2B marketers to find and nurture leads, close more deals, and maximize return on investment. We’re excited to announce our newest features for Pardot and Salesforce Engage that will help take your marketing…

3 Steps to High-Quality Leads with Shareable Content

Prospects consume content across a myriad of platforms when they’re making purchasing decisions. B2B marketers looking to get in front of those prospects need a wider variety of content across more channels than ever before in order to build trust and credibility. Your average B2B marketer is leveraging 7 different platforms to get their content…

3 Secrets to Getting Started with Marketing Automation

Marketing automation is all about simplifying the lives of B2B marketers. It’s designed to save your marketing team’s time, help you better align with sales, and measure the impact of your marketing efforts. Not enough marketers? No problem: marketing automation is the perfect solution for teams with limited time and resources, and these days, it’s…