What do B2B buyers expect from vendors during their journey to becoming a client? Take a look and explore the when, why, and through what channels a buyer engages during their self-defined journey…and more!
Discover solutions to common roadblocks that challenge marketing and sales on the path to becoming a sales and marketing super team!
In B2B lead generation – as leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. Join us as our two speakers explore the three crucial components of an optimized lead flow plan.
Companies are discovering that marketing and sales teams that work together, win together! TJ Gephart, Implementation Manager at Pardot, gives a great overview about the benefits of pairing marketing automation and your CRM.
Mathew Sweezey, Marketing Evangelist at salesforce.com, and Dustin Deno, Regional Sales Manager at salesforce.com, explore the benefits of nurturing programs for sales and introduce us to some new and innovative ways to leverage these powerful programs.
Mathew Sweezey, Marketing Evangelist at salesforce.com, addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve the problem.
Kyle Porter, CEO of SalesLoft, and Sangram Vajre, Director of Marketing at Pardot, discuss influencer marketing, how influencer marketing benefits sales, and tactics that you and your team can put into play.
Sangram Vajre, Director of Marketing, and Derek Grant, Director of Sales, both from Pardot, a salesforce.com company, explore the top three reasons why sales needs marketing automation.
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