The 3 Critical Components of an Optimized Lead Flow Plan

In B2B lead generation – as leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. Join us as our two speakers explore the three crucial components of an optimized lead flow plan.

Power Play – Nurturing for Sales

Mathew Sweezey, Marketing Evangelist at, and Dustin Deno, Regional Sales Manager at, explore the benefits of nurturing programs for sales and introduce us to some new and innovative ways to leverage these powerful programs.

7 Advanced Lead Nurturing Tips for Marketing — AND Sales

Mathew Sweezey, Marketing Evangelist at, addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve the problem.

The Power of Influencer Marketing

Kyle Porter, CEO of SalesLoft, and Sangram Vajre, Director of Marketing at Pardot, discuss influencer marketing, how influencer marketing benefits sales, and tactics that you and your team can put into play.

Three Reasons Why Sales Needs Marketing Automation

Sangram Vajre, Director of Marketing, and Derek Grant, Director of Sales, both from Pardot, a company, explore the top three reasons why sales needs marketing automation.