Salesforce on Salesforce: How to Build a Killer Sales Activation Strategy

As marketers, we have the responsibility to enable and support our sales teams as they build relationships with customers and prospects. Sales enablement works best as a partner to external-facing marketing campaigns. If you’ve wondered how we construct our sales enablement strategy here at Salesforce, join us for this special behind-the-scenes look at how we…

Extra Credit: 3 Marketing Strategies to Help Sales Close More Deals

Marketers are great at communicating with prospects and customers – but what about their other audience? Enabling sales is as critical for B2B marketers as connecting with customers, and marketing is best placed to help sales move deals through the funnel. Part of aligning your sales and marketing teams starts with understanding how marketing’s efforts…

How to Build an A+ Marketing Strategy With Your Sales Team

When B2B marketing and sales teams join forces, they’re a dynamic duo. Together they can create a streamlined buying experience for customers. In order to bring the two teams together, it’s important to identify the areas where marketing and sales overlap. Sharing metrics and goals opens the doors to sharing responsibility for the business’ bottom…

How to Effectively Connect Sales to Prospects

The B2B buying experience doesn’t end with marketing. Once marketing teams have successfully engaged prospects with the right information, sales needs every insight they can get their hands on to have an edge against competitors. Sales teams are looking for ease and efficiency when making connections with prospects, and are constantly trying to keep the…

Let’s Get Engaged: The Sales and Marketing Love Story

B2B sales and marketing teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort. What if there was a way sales and marketing teams could save time…

Creating a B2B Marketing and Sales Dream Team with Salesforce Engage

Imagine the power that marketing automation could provide to your sales reps. Join Speaker, Title, Company and Rochelle Mills, Lead Generation Implementation Manager, ValPak as they share how Salesforce Engage and marketing automation can boost sales efforts in every business. See first hand how your sales reps can benefit just as much as marketing from…

Case Study: How a Manufacturing Company Increased Retention Rates with Pardot

One of the most powerful things you can do for your business is uniting your sales and marketing teams because of the impact it has on the most important aspect of it: your customers. In a world where differentiating your business and winning and retaining customers starts and ends with the customer experience, bridging the…