Three Reasons Why Sales Needs Marketing Automation

Sangram Vajre, Director of Marketing, and Derek Grant, Director of Sales, both from Pardot, a salesforce.com company, explore the top three reasons why sales needs marketing automation.

New Year’s Resolution: Smarter Campaigns-Better Results

Do your campaign results help improve your campaigns’ overall success? Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company discusses how marketing and sales teams can use multi-channel campaign automation to effectively improve and continue building on campaign successes.

Planning Lead Generation Marketing Programs

Scott Armstrong, Co-Founder and Partner – Brainrider goes over a practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects.