Amp Up Your Email Marketing

Overheard in the Salesforce Pardot office… Ryan: Hey, wanna go grab lunch? Maureen: Namast’ay and work on this email template. Email marketing is still the most effective way to reach prospects and customers, and we know that all the smartest marketers include “better emails” on their list of New Year’s resolutions. Email guru, Maureen Flaherty,…

3 Rules to Becoming a Sales MVP-Be First, Be Relevant, Be Productive

Presented by: Daryl Mason, AVP East Sales-Salesforce Pardot | Michael Grotell, Sr. Director of Sales and Marketing Operations-eMarketer Ever wonder how top sales reps are driving sky-high revenue and reaching the winner’s circle? Their secret lies in the winning plays that help them recognize opportunities sooner and sell faster! In this webinar, we’ll take a…

3 Ways Small Companies Are Achieving Big Results with Marketing Automation

Speakers: Adam Waid, Sr. Manager of Client Advocates-Salesforce Pardot | Annie Czarnecki, Demand Generation Specialist-Patientco Working with limited marketing resources? Well, you’re not alone! Juggling what often feels like hundreds of marketing responsibilities on a high-growth team can make it difficult to focus on your day-to-day lead- and revenue-driving efforts. Fortunately, with the the perfect…

Demand Gen – Power and Presence

Marketers are continuously challenged with keeping up in the constantly evolving world of demand generation. Mathew Sweezey, Marketing Evangelist at Pardot, updates us on the current state of demand and shares some progressive marketing movements representative of companies’ approaches to demand gen.

How Great Marketing Teams Leverage B2B Marketing Automation

Adam Postelnek, Manager of Marketing Services at Magnet 360, and Derek Grant, Vice President at Pardot, take the guesswork out of how marketing automation lends itself successfully to the strategy and processes of solid marketing.

Better Events with Marketing Automation

Sangram Vajre, Director of Marketing at Pardot, and Ed Barrett, VP of Membership and Marketing at GBTA, explore how marketing automation has helped GBTA over come challenges while increasing event registration by 20%, and reducing marketing costs by 50%.

7 Advanced Lead Nurturing Tips for Marketing — AND Sales

Mathew Sweezey, Marketing Evangelist at salesforce.com, addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve the problem.