Accelerate Your Tradeshow Marketing

Trade shows bring in big business for manufacturers. In fact, 77% of decision-makers found at least one new supplier at the last trade show they attended. However, with today’s shifts in technology, consumers demand fast and personalized experiences across all marketing channels. Join us for this exclusive manufacturing webinar to learn how you can automate…

Meet Salesforce Pardot: Marketing that Sales Teams Love

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — finding sales-ready leads, providing personalized content, building and tracking campaign efforts — all require significant time and effort. Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can…

Why are Unified Audiences the Key to Digital Advertising in 2018?

When done right, digital advertising for B2B companies can be an engine for building customer relationships built on trust and value. This webinar lays out a new approach to delivering advertising that’s consistently targeted and relevant, from first touch to last. Speakers will show you how to execute by explaining: The value of integrating technologies…

Inside DiscoverOrg’s Growth Acceleration Strategy

Hear from Katie Bullard, Chief Marketing Officer at DiscoverOrg, on how DiscoverOrg has developed a growth acceleration strategy that has led to 5,000% revenue growth in less than 5 years. In just one highly targeted ABM campaign, her team generated 50+ targeted B2B leads and a quarter’s worth of content in less than two weeks….

How Pardot Drives Demand with Online Advertising

It’s no secret that online advertising campaigns play a critical role in fueling the sales cycle for B2B companies. Have you ever wondered how we tackle online advertising here at Pardot? Join us as we share strategies for driving leads and pipeline across channels like SEM, display, and paid social media. Get ready to seize…

Optimizing Your Website for Lead Generation

Leads, leads, leads! As a B2B marketer, your website is one of your most important channels for filling your pipeline. Potential and current customers interact with your site at every phase of the buyer’s journey, whether they are binging on early-stage research, or making a final purchasing decision. It’s absolutely essential that you serve up…

B2B Marketing in 2016 – New Roles and Trends You Need to Know About

Purpose, value, trust – these words that are the foundation of the new world of B2B marketing. Incredibly telling, they provide critical clues to the 2016 buyer. Your buyer’s expectations, discovery paths, and mindset are all quite different from just a few years ago. But, how and why are they different? Unlocking these mysteries holds…

Amp Up Your Email Marketing

Overheard in the Salesforce Pardot office… Ryan: Hey, wanna go grab lunch? Maureen: Namast’ay and work on this email template. Email marketing is still the most effective way to reach prospects and customers, and we know that all the smartest marketers include “better emails” on their list of New Year’s resolutions. Email guru, Maureen Flaherty,…