How Great Marketing Teams Leverage B2B Marketing Automation

Adam Postelnek, Manager of Marketing Services at Magnet 360, and Derek Grant, Vice President at Pardot, take the guesswork out of how marketing automation lends itself successfully to the strategy and processes of solid marketing.

The Power of Influencer Marketing

Kyle Porter, CEO of SalesLoft, and Sangram Vajre, Director of Marketing at Pardot, discuss influencer marketing, how influencer marketing benefits sales, and tactics that you and your team can put into play.

Elements of Design for Higher Conversion

Did you know that there are many elements of design that can influence a user’s decision to make that move? Mathew Sweezey, Marketing Evangelist at salesforce.com, explores and reveals areas of design that can help increase your conversion rates.

No One Cares About Your Content…Yet

Mathew Sweezey, Marketing Evangelist at salesforce.com, and Cliff Seal, User Experience Designer of Pardot, a salesforce.com company, share the secrets of how to: create content people want, use native language to better communicate your message and to be fearless with content delivery.