Meet Salesforce Pardot: Marketing that Sales Teams Love

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — finding sales-ready leads, providing personalized content, building and tracking campaign efforts — all require significant time and effort. Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can…

3 Steps to High-Quality Leads with Shareable Content

Prospects consume content across a myriad of platforms when they’re making purchasing decisions. B2B marketers looking to get in front of those prospects need a wider variety of content across more channels than ever before in order to build trust and credibility. Your average B2B marketer is leveraging 7 different platforms to get their content…

Optimizing Your Website for Lead Generation

Leads, leads, leads! As a B2B marketer, your website is one of your most important channels for filling your pipeline. Potential and current customers interact with your site at every phase of the buyer’s journey, whether they are binging on early-stage research, or making a final purchasing decision. It’s absolutely essential that you serve up…

B2B Marketing in 2016 – New Roles and Trends You Need to Know About

Purpose, value, trust – these words that are the foundation of the new world of B2B marketing. Incredibly telling, they provide critical clues to the 2016 buyer. Your buyer’s expectations, discovery paths, and mindset are all quite different from just a few years ago. But, how and why are they different? Unlocking these mysteries holds…

Step Up Your SEO & SEM

S-E-who? S-E-what? Today is the day to seize control of your promotional strategy and push it to the limits. It may not be easy. Some days you may feel like giving up. But your SEO & SEM trainers are here to make sure you taste that sweet, sweet success. Have you ever wondered how we…

Step Up Your SEO & SEM

S-E-who? S-E-what? Today is the day to seize control of your promotional strategy and push it to the limits. It may not be easy. Some days you may feel like giving up. But your SEO & SEM trainers are here to make sure you taste that sweet, sweet success. Have you ever wondered how we…

Crank Up Your Content Marketing

ATTENTION B2B MARKETERS – grab your red pen, start warming up your brainstorming muscles, don’t forget your thesaurus, it’s time for a content marketing makeover! You’ve got to crank things up a notch in 2016, and our content coaches are here to help you kick things off. We’ll pull back the curtain on the Salesforce…

Changing Tides of Social & Content in 2015

Both content and social have played major roles in the demand gen landscape of B2B marketing in 2014. So, what does 2015 have in store for B2B marketers? Will it be a year of change for social and content? Let’s see what the experts have to say!