Marketing Automation for Dummies, Author Preview

Sangram Vajre, Director of Marketing for Pardot, sits down with Mathew Sweezey, the author of “Marketing Automation for Dummies,” to discuss how to get started with marketing automation, what it takes to be successful and how to take it to the next level.

5 Campaigns to Trump Your Marketing Slump

Mathew Sweezey, Marketing Evangelist, explores five great campaign ideas that will help you gain visibility for your company and products, increase prospect engagement and help positively influence your company’s bottom line.

Keep Calm and Agile On

ALL marketers can benefit from agile marketing! Mathew Sweezey, Marketing Evangelist, shares tips on how to improve team communication, save time and money in executing marketing initiatives and make even the most challenging campaign a success.

New Year’s Resolution: Smarter Campaigns-Better Results

Do your campaign results help improve your campaigns’ overall success? Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company discusses how marketing and sales teams can use multi-channel campaign automation to effectively improve and continue building on campaign successes.