Why are Unified Audiences the Key to Digital Advertising in 2018?

When done right, digital advertising for B2B companies can be an engine for building customer relationships built on trust and value. This webinar lays out a new approach to delivering advertising that’s consistently targeted and relevant, from first touch to last. Speakers will show you how to execute by explaining: The value of integrating technologies…

Running B2B Marketing Campaigns as a Team of One

Today’s average marketer wears many hats and may be responsible for upwards of 10 different campaigns all at once. Between trade shows, monthly newsletters, paid search campaigns, educational campaigns, and post-event follow ups, how do you successfully manage it all, particularly if you are a team of one? Join us for tips on using marketing…

Building a B2B Marketing Campaign Blueprint

Given the ever-changing (and ever-expanding) amount of channels that we as B2B marketers continue to market through, consistent questions surface when planning that next campaign effort – even for veteran marketers. Which direction first, how many channels should we promote through? And the list continues. When all is said and done, we want to feel…

3 Rules to Becoming a Sales MVP-Be First, Be Relevant, Be Productive

Presented by: Daryl Mason, AVP East Sales-Salesforce Pardot | Michael Grotell, Sr. Director of Sales and Marketing Operations-eMarketer Ever wonder how top sales reps are driving sky-high revenue and reaching the winner’s circle? Their secret lies in the winning plays that help them recognize opportunities sooner and sell faster! In this webinar, we’ll take a…

3 Ways Small Companies Are Achieving Big Results with Marketing Automation

Speakers: Adam Waid, Sr. Manager of Client Advocates-Salesforce Pardot | Annie Czarnecki, Demand Generation Specialist-Patientco Working with limited marketing resources? Well, you’re not alone! Juggling what often feels like hundreds of marketing responsibilities on a high-growth team can make it difficult to focus on your day-to-day lead- and revenue-driving efforts. Fortunately, with the the perfect…

Better Events with Marketing Automation

Sangram Vajre, Director of Marketing at Pardot, and Ed Barrett, VP of Membership and Marketing at GBTA, explore how marketing automation has helped GBTA over come challenges while increasing event registration by 20%, and reducing marketing costs by 50%.

Marketing Automation for Dummies, Author Preview

Sangram Vajre, Director of Marketing for Pardot, sits down with Mathew Sweezey, the author of “Marketing Automation for Dummies,” to discuss how to get started with marketing automation, what it takes to be successful and how to take it to the next level.

5 Campaigns to Trump Your Marketing Slump

Mathew Sweezey, Marketing Evangelist, explores five great campaign ideas that will help you gain visibility for your company and products, increase prospect engagement and help positively influence your company’s bottom line.