Recorded Webcast: Maximize Your B2B Marketing Efforts for Huge End-of-Year Wins

The end of the year is almost here, and these last few months can make or break your 2015 marketing efforts. Don’t let your momentum slip away as you approach the finish line. Instead, make the most of your B2B marketing automation investment by focusing your strategy on the goals you want to achieve now….

How Great Marketing Teams Leverage B2B Marketing Automation

Adam Postelnek, Manager of Marketing Services at Magnet 360, and Derek Grant, Vice President at Pardot, take the guesswork out of how marketing automation lends itself successfully to the strategy and processes of solid marketing.

Better Events with Marketing Automation

Sangram Vajre, Director of Marketing at Pardot, and Ed Barrett, VP of Membership and Marketing at GBTA, explore how marketing automation has helped GBTA over come challenges while increasing event registration by 20%, and reducing marketing costs by 50%.

4 Fail-Safe Ways to Avoid Marketing Automation Fiascos

Mathew Sweezey, Marketing Evangelist, and Katie Melick, Implementation Coordinator at Pardot, take a look at some common fails and give us timeless, fail-safe approaches that we can use on our way to becoming marketing experts.