New Research: Top Lead Nurturing Strategies for B2B Marketers

Lead nurturing is the process of cultivating an ongoing relationship with your prospects throughout every stage of the buyer’s journey. In the right hands it’s a powerful marketing strategy that delivers relevant, informative content designed to educate and engage your audience whilst priming them to purchase. emedia and Salesforce Pardot wished to discover the latest…

Algorhythm – The Pulse of Creativity, Data, and the Future of Brands

We live in a culture of change. Most B2B companies are overwhelmed by the massive shifts they have to make to their marketing and sales models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force marketing and sales teams to…

How to Rock B2B Engagement in the Age of the Customer

For today’s B2B marketers, thoughtful customer engagement plays a crucial role throughout every part of the lifecycle. Each interaction must be timely, personalized and relevant — and you have to do it at scale. Nurturing plays a vital role in encouraging engagement, and when done correctly means faster sales cycles, more renewals, and huge growth….

Data-Driven Marketing Technologies, Strategies, and Challenges

Marketers are makers of their own destiny. And the success of marketing efforts is now irrefutably impacted by a marketer’s ability to leverage data in the skillful planning and execution of campaigns, along both marketing and sales avenues. But roadblocks still exist for marketers in how to use this data to their most strategic advantage….

How to Build an Impactful Brand That Drives Action

Do customers choose your brand first? This question is the essence of branding. Branding isn’t about logos, taglines, websites, or colors. Branding is about the bond you form with your customers — a bond where they choose you first. This is what separates average companies from what we call “sticky brands.” When you have a…

Building a B2B Marketing Campaign Blueprint

Given the ever-changing (and ever-expanding) amount of channels that we as B2B marketers continue to market through, consistent questions surface when planning that next campaign effort – even for veteran marketers. Which direction first, how many channels should we promote through? And the list continues. When all is said and done, we want to feel…

B2B Marketing in 2016 – New Roles and Trends You Need to Know About

Purpose, value, trust – these words that are the foundation of the new world of B2B marketing. Incredibly telling, they provide critical clues to the 2016 buyer. Your buyer’s expectations, discovery paths, and mindset are all quite different from just a few years ago. But, how and why are they different? Unlocking these mysteries holds…

Rev Up Your Reporting

LET’S GET READY TO… REPORT! Every marketer wants (and needs) to know how effective marketing campaigns are. Have you ever wondered how we know where to invest our marketing dollars here at Salesforce Pardot? Our own reporting drill sergeant, Isaac Payne, will bring the pain (just kidding!), revealing reporting plays we use here at Pardot…