Creating a Customer Journey: Marketing That Doesn’t End at a Sale

Most B2B marketers would agree that a true customer journey doesn’t end at the point of sale. Don’t let your marketing efforts stop there either. There is tremendous opportunity to engage your existing customer base once they have made a purchase, and continue their journey towards a positive experience. Join Pardot Customer Marketing manager, Suzy…

Getting Started with Account Based Marketing: Targeting Your Audiences

B2B marketing as we know it is fundamentally changing. We are moving away from silo execution to omni-channel execution, making it even more critical for B2B marketers to understand their audience. Knowing how to target and engage the right account with your database is a core part of any business. More than that, marketers who…

Powerful, Intelligent, Connected: Pardot B2B Marketing Automation by Salesforce

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort. Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and…

Running B2B Marketing Campaigns as a Team of One

Today’s average marketer wears many hats and may be responsible for upwards of 10 different campaigns all at once. Between trade shows, monthly newsletters, paid search campaigns, educational campaigns, and post-event follow ups, how do you successfully manage it all, particularly if you are a team of one? Join us for tips on using marketing…

Explore Your Prospect Pipeline with Wave for B2B Marketing

Marketers need more than just data. They need actionable insights. Join us to learn how Wave for B2B Marketing can provide you with the insights needed to diagnose problems and make adjustments to your marketing campaigns quickly. This session will cover the three powerful, out-of-the-box dashboards with a deep dive into how you can view…

Financial Services & Marketing Automation: A Scalable Approach to Relationship Building

Every industry across the board is quickly breaking old habits to adapt to the modern, empowered buyer, and financial services is no exception. Leaders in the financial services industry are leveraging technology to rewrite the rules on customer value, convenience, and ease of doing business — without compromising personal relationships. It’s time to find the…

Financial Services & Marketing Automation: A Scalable Approach to Relationship Building

Every industry across the board is quickly breaking old habits to adapt to the modern, empowered buyer, and financial services is no exception. Leaders in the financial services industry are leveraging technology to rewrite the rules on customer value, convenience, and ease of doing business — without compromising personal relationships. It’s time to find the…

Death to Boring B2B Marketing

Somewhere along the line, B2B marketing became less of an exercise in creativity and more a balancing act in the dark. Endless tools, contradictory best practices, and mind-numbing levels of optimization dominate the modern marketer’s day-to-day. After all, you still have to hit objective goals to prove your worth to the business—even though it’s almost…