The Future of B2B Marketing: Achieving Success Through Alignment

Technology is transforming the B2B marketing industry. Artificial intelligence and machine learning are increasingly powering the way B2B marketers connect with their customers. With technology evolving at a rapid pace and buyers’ needs changing even more quickly, it’s becoming more important to have a single source of truth across marketing and sales that can unify…

Meet Salesforce Pardot: Marketing that Sales Teams Love

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — finding sales-ready leads, providing personalized content, building and tracking campaign efforts — all require significant time and effort. Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can…

How to Build an A+ Marketing Strategy With Your Sales Team

When B2B marketing and sales teams join forces, they’re a dynamic duo. Together they can create a streamlined buying experience for customers. In order to bring the two teams together, it’s important to identify the areas where marketing and sales overlap. Sharing metrics and goals opens the doors to sharing responsibility for the business’ bottom…

Why are Unified Audiences the Key to Digital Advertising in 2018?

When done right, digital advertising for B2B companies can be an engine for building customer relationships built on trust and value. This webinar lays out a new approach to delivering advertising that’s consistently targeted and relevant, from first touch to last. Speakers will show you how to execute by explaining: The value of integrating technologies…

Pardot Product Runway: Spring ’18 Release

At Salesforce, innovation is key, and as 2018 begins, Pardot is ready with the kind of innovations that will continue to empower B2B marketers to find and nurture leads, close more deals, and maximize return on investment. We’re excited to announce our newest features for Pardot and Salesforce Engage that will help take your marketing…

3 Secrets to Getting Started with Marketing Automation

Marketing automation is all about simplifying the lives of B2B marketers. It’s designed to save your marketing team’s time, help you better align with sales, and measure the impact of your marketing efforts. Not enough marketers? No problem: marketing automation is the perfect solution for teams with limited time and resources, and these days, it’s…

The Trailblazer’s Guide to Marketing that Sales Teams Love

B2B marketers are continuously facing challenges with today’s marketing landscape. According to Econsultancy, marketers on average are using 21 or more digital marketing products. Without one source of truth, B2B marketers are unable to provide personalized interactions, leverage artificial intelligence, and gain actionable insights needed for sales teams to close more deals. However, with the…