RECORDED WEBINAR – View the recorded webinar and download webinar slides.
Description: The B2B healthcare industry’s reach is expanding rapidly, and marketing automation is becoming a huge asset in the hands of marketing and sales teams for that effort (in this segment / arena / practice area). So, how do healthcare companies use marketing automation to their advantage?
In this webinar, Derek Grant, Vice President at Pardot, and Brad Dodge, President and CEO of Dodge Communications, explore how marketing automation is helping B2B healthcare companies:
- Increase market awareness
- Advance lead management and nurturing efforts
- Improve sales enablement