How can B2B marketers build a sustainable strategy that attracts audiences, creates demand, and supports sales throughout a complex buying cycle? How can sales reps use technology to drive relevant conversations?
Join Ardath Albee, acclaimed B2B marketing strategist and author of Digital Relevance, and Kim Seabrook VP Sales West, Pardot, as they take on these questions and more in a live studio session hosted by Mathew Sweezey, author of Marketing Automation for Dummies.
Our panel will discuss the current B2B landscape and cut through the hype of digital content marketing to deliver concise, actionable takeaways for building your sales and marketing strategy. Learn how to tell a cohesive story throughout your buyer’s journey, and how to tell this story across multiple channels and mediums — with insights straight from the experts.