When done right, digital advertising for B2B companies can be an engine for building customer relationships built on trust and value. This webinar lays out a new approach to delivering advertising that’s consistently targeted and relevant, from first touch to last. Speakers will show you how to execute by explaining:
- The value of integrating technologies for advertising, marketing, and customer relationship management to automate and deliver digital ads that your customers will appreciate.
- Three types of data-rich audiences: those you want to know, those you know, and those you can measure.
- The benefits of unifying those audiences and the data about them.