Why are Unified Audiences the Key to Digital Advertising in 2018?

When done right, digital advertising for B2B companies can be an engine for building customer relationships built on trust and value. This webinar lays out a new approach to delivering advertising that’s consistently targeted and relevant, from first touch to last. Speakers will show you how to execute by explaining:

  • The value of integrating technologies for advertising, marketing, and customer relationship management to automate and deliver digital ads that your customers will appreciate.
  • Three types of data-rich audiences: those you want to know, those you know, and those you can measure.
  • The benefits of unifying those audiences and the data about them.