It’s no secret that CRM and marketing automation have been staples in many B2B marketing strategies. Together they create a complete marketing and sales ecosystems designed to create a single source of truth for your marketing and sales team. However, with the addition of ABM platforms, marketers are beginning to rapidly change the way they segment their audiences, deliver integrated programs, measure results, and market at scale.
Join us as we partner with Demandbase to understand how to harness the power of CRM, ABM and marketing automation to land more prospects and retain more customers. Hear how Pardot and Demandbase join forces to help customers create successful ABM strategies.
Learn how to deliver a seamless, integrated experience that allows B2B marketers to:
- Build and manage B2B audiences directly in Salesforce
- Enable nurture campaigns in Pardot based on account-level insights
- Leverage anonymous engagement metrics with Demandbase