The Art of Storytelling for Business

A great story is the most powerful tool in business. Storytelling is not just for entertainment companies like Pixar and HBO –t he savviest B2B marketers know the importance of great stories to help engage prospects through the funnel.

That’s why the ABM Masters Alliance is proud to bring you Matthew Lunh.

With over 20 years experience creating and developing dozens of films, TV shows, and video games at Pixar, The Simpsons, ILM, and other studios, Matthew Luhn knows what it takes to create memorable stories with enduring characters.

In this 60-minute webinar, you’ll discover:

  • 3 “Universal Truths” that connect with all people
  • How to develop ideas into stories that resonate with your ideal customers
  • The proven three-act story structure that anyone can use

Since Matthew will be sharing proprietary frameworks he developed at Pixar, Disney prohibits the recording of this session. Audio and video will NOT be shared after the webinar, so be sure to join us live!

Register now!

We’ll also be raffling off 50 of Matthew’s new book “The Best Story Wins.”

Matthew’s story credits include Toy Story (1995), Toy Story 2 (1999), Monsters Inc. (2001), Finding Nemo (2003), Cars (2006), Ratatouille (2007), UP (2009), Toy Story 3 (2010), Monsters University (2013), Toy Story of Terror (2013), Toy Story That Time Forgot (2014), LOU (2017), and other films and TV shows currently in development.

Register now!