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Successful ABM Starts with Being Account-First

Account-based marketing (ABM) continues to be a hot topic in the B2B marketing industry, but everyone has a different interpretation of what ABM actually means. If you’re ready to demystify ABM, this is the webinar for you.

Join us to learn how to:

• Evaluate the benefits of an ABM strategy across marketing, sales, and service teams
• Understand why these benefits depend on the ability to align marketing, sales and service teams to work together, leverage data, and start with an “account-centric” approach
• Start your account-based marketing journey with Salesforce and accelerate it with the power of the platform