Account-based marketing (ABM) continues to be a hot topic in the B2B marketing industry, but everyone has a different interpretation of what ABM actually means. If you’re ready to demystify ABM, this is the webinar for you.
Join us to learn how to:
- Evaluate the benefits of an ABM strategy across marketing, sales, and service teams
- Understand why these benefits depend on the ability to align marketing, sales and service teams to work together, leverage data, and start with an “account-centric” approach
- Start your account-based marketing journey with Salesforce and accelerate it with the power of the platform