You’ve probably heard the buzz around ABM and how effective it can be for B2B companies.
ABM is a great strategy if you have a complex deal cycles, multiple buyers, and are focused on high-value accounts. Makes sense, right? But how do you get started and what tools are required for driving successful outcomes?
Join Salesforce/Pardot and Engagio to learn how you can get started with ABM and drive immediate impact.
- Quickly get an account-centric view of accounts for marketing and sales
- Understand where marketing and sales should focus efforts
- Run scalable and personalized programs
- Measure early to late stage program activity to know what is working or not
- And more!