As a B2B marketer, you now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences. So how do you anticipate the needs of your customers?
To better understand the challenges and transformations affecting today’s B2B marketers, we collected B2B-specific data and insights from Salesforce Research, the Information Technology Services Marketing Association (ITSMA) and Forrester Research. From account-based marketing, to artificial intelligence (AI), and analytics to connect the right customers with the right content at the right moment, we’ll cover the top trends to help you stay ahead of the curve, exceed customer expectations at every step, and ultimately impact the bottom line.
Join Elizabeth Hayes, SMB Product Marketing, on March 27th to learn about the key research findings and how you can leverage them to drive growth within your own business.