Salesforce on Salesforce: How to Build a Killer Sales Activation Strategy

As marketers, we have the responsibility to enable and support our sales teams as they build relationships with customers and prospects. Sales enablement works best as a partner to external-facing marketing campaigns.

If you’ve wondered how we construct our sales enablement strategy here at Salesforce, join us for this special behind-the-scenes look at how we create, manage, and run internal campaigns designed to empower our sales reps.