For today’s B2B marketers, thoughtful customer engagement plays a crucial role throughout every part of the lifecycle. Each interaction must be timely, personalized and relevant — and you have to do it at scale. Nurturing plays a vital role in encouraging engagement, and when done correctly means faster sales cycles, more renewals, and huge growth.
Join Mathew Sweezey, Principal of Marketing Insights at Salesforce, as he explores the latest trends and techniques in customer engagement. Tune in to learn:
– The state of B2B marketing today, including engagement trends
– What a successful nurturing approach looks like
– Creative (and effective!) ways to approach engagement