Today’s marketing game can feel overwhelming. With never-ending pressure to create more content, generate better leads, show your contribution to revenue, and engage customers in real-time, it can be difficult to know where to focus. Take a step back and let data lead the way!
As technology continues to impact the marketing process, data tracking and analytics have become more detailed, easier to use, and much more valuable. By paying attention to the right metrics, B2B marketers can find out what their customers are responding to, downloading and engaging with. They can draw the insights they need to develop smarter campaigns and build stronger customer relationships.
Join Isaac Payne, Senior Marketing Analyst at Salesforce Pardot for helpful tips on:
- Defining the right KPI’s for your business
- Using data to develop your marketing plan
- Mistakes to avoid when interpreting your data