Customer experience is critical to a company’s brand and, ultimately, its bottom line. With buyers choosing when and how they move through the buying cycle, it’s more important than ever to focus on meeting and exceeding their needs at each stage. Enter AI and Account-Based Marketing. While still an emerging technology, AI is already giving marketers the power to stay one step ahead of their customers and implement highly targeted strategies like ABM to guide them into the sales funnel. Join Tiffani Bova, Global Growth and Innovation Evangelist at Salesforce as she takes us through how implementing both AI and ABM can revolutionize customer experience.
Learn how to:
- Accelerate sales and growth
- Produce a customer-centric business and long lasting brand loyalty
- Create new business practices to strengthen customer relationships with AI