Description: One of the best ways to see what works is to learn from someone who is in the trenches and digging into the details on a daily basis, especially when it comes to demand generation. There can be a lot of moving parts in a demand generation strategy so implementing the right processes can work wonders.
Be ready to get your hands dirty in this webinar by Ryan Johnston, Demand Generation Manager at Pardot, a salesforce.com company. You’ll get an in-depth look at how the lead generation process works — from preparation to execution and beyond. Join Ryan for great insight into:
- What a modern lead generation process looks like
- How to convert, identify and assign leads
- How to scale your process with the growth of your business
Ryan Johnston, Demand Generation Manager at Pardot, a salesforce.com company