Description: An incredible amount of money and effort is spent each year by companies on events – trade shows, road shows and more. Challenges range from driving attendance to following up with potential leads, and ultimately the ability to report on ROI. So, how can marketers make the most of their efforts and budget spent on these initiatives?
In this upcoming webinar, Sangram Vajre – Director of Marketing at Pardot, and Ed Barrett – VP of Membership and Marketing at GBTA, explore how marketing automation has helped GBTA increase event registration by 20%, while reducing marketing costs by 50%+. Attend the webinar to learn how marketing automation can help marketers to:
– Accelerate event attendance
– Increase lead conversion rates
– Increase marketing efficiency and lower marketing costs
– Integrate with sales activities