Artificial Intelligence (AI) was the biggest buzzword to come out of 2017. But despite all the hype it generated, B2B marketers are still struggling to understand the role it plays day-to-day in their Account-Based Marketing (ABM) strategy.
Join us on July 11 to gain a deeper understanding of how AI can impact the way you implement ABM at your company. During the webinar, leading AI experts from Salesforce Pardot and Demandbase will dive into:
- Why AI is important for ABM
- How recent advances in AI impact ABM strategy, specifically sales and marketing alignment
- How Salesforce Pardot and Demandbase incorporate AI into their ABM offerings