Putting ABM into Play: Implementing Pardot for Your ABM Strategy
Account-Based Marketing has three parts: strategy, tools, and processes. In order to leverage a successful ABM
strategy, you need all three. Partnering with the right tool can successfully launch your ABM
strategy and jumpstart the process of identifying and engaging with targeted accounts. Marketing automation is one of the tools that can help you unite your sales and marketing teams and streamline your lead generation and lead management process.
Join Tyler Shada, Managing Director at Slalom as he demonstrates how Pardot helped their team build a successful account-based marketing strategy.
Learn how to:
- Effectively and efficiently implement Salesforce to seamlessly launch your ABM strategy
- Strengthen and build relationships with relevant content to build pipeline
- Connect sales and marketing across targeted accounts