B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.
Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams.
On this live overview of Pardot, Salesforce Engage, and Wave Analytics for B2B Marketing, you’ll discover tools that are:
- Powerful enough to deliver the personalized experience that buyers expect
- Intelligent enough to give you the insights you need to make data-driven decisions
- Connected enough to make working together a seamless process, allowing sales and marketing to deliver a truly frictionless customer experience