Account-based marketing can be powerful, but it’s important to plan carefully and work in tandem with your sales team to build and execute your strategy. Join experts from Pardot and Full Circle Insights as they outline how marketing automation combines with a CRM platform to form the foundation of a successful ABM strategy.
In this webinar, you will learn to:
- Identify top accounts and which strategies work for each type of account
- Use Pardot to automate and optimize ABM engagement
- Track account journeys and surface engaged accounts through scoring
- Establish funnel metrics and success KPIs to evaluate and optimize your ABM campaigns