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Resource Library » Next Level ABM: Elevating Your Account-Based Marketing Strategy with AI
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Next Level ABM: Elevating Your Account-Based Marketing Strategy with AI

Few emerging technologies are as exciting as Artificial Intelligence. As marketing tech evolves, AI has the potential to revolutionize the way we market, and no strategy is more perfectly positioned for it than Account-Based Marketing. B2B marketers know that ABM can yield significantly higher conversion rates than traditional marketing strategies if leveraged correctly, but with AI powering their ABM strategy, B2B marketers can get amazing insights into the success of their campaigns, their prospects’ levels of engagement, and take their results to the next level.

Join Shawn Herring, CMO & Co-Founder, Torchlite and Kyra Johanson, Product Marketing Manager, Salesforce Pardot as they share tips & best practices on how AI can enhance your ABM strategy and deliver key insights for targeted accounts at the right time.

Learn how to:

  • Identify key accounts
  • Engage buyers everywhere
  • Deliver connected engagements
  • Grow customer relationships


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More on this Topic

ABM Inspiration: 3 New Resources to Help You Finetune Your Strategy

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Get Fluent in Account-Based Marketing With Our “How to Speak ABM” Podcast Series

Related Resources

Moving Beyond ABM to Account-Based Engagement

Download e-book

Moving to ABM Maturity: 2019 ABM Benchmark Study

Download e-book
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