B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — finding sales-ready leads, providing personalized content, building and tracking campaign efforts — all require significant time and effort.
Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits for both marketing and sales teams.
On this live overview of Pardot, Salesforce Engage, and B2B Marketing Analytics, you’ll discover tools that can:
- Generate high-quality leads and nurture them until sales-ready.
- Connect sales teams to the right prospects first and close deals faster.
- Provide intelligent insights needed for data-driven decisions.
- Create a marketing experience that customers and sales will love!