Why Every Marketer Should Care About ‘Sales Enablement’ – and How to Do It Right

As marketers, we’re trained to think creatively: who is our target audience and how can we reach them? How can we communicate with prospects in new and exciting ways? But, sometimes it’s easy to forget that marketing’s most important customer is sitting right under the same roof, and likely, within earshot: your sales team.

It may be fairly new terminology for many marketers, but ‘sales enablement’ is about to become one of the most crucial elements of B2B marketing — and businesses that don’t make it a priority are bound to fall behind.

Join us as Maureen Flaherty, Email Marketing & Campaign Specialist-Pardot, breaks down some of the essentials of sales enablement that every B2B marketer needs to understand. Attendees will learn:

– how technology can allow for seamless communication and alignment across teams
– how to enable reps with the right campaigns and content to close deals faster
– how to establish an effective lead flow plan, to get the right leads to sales at the right time