Marketing is getting smarter. With the increasing complexity of buyer needs, learning how to truly engage with prospects is vital. Aligning marketing, sales, and service around the same central goals and focusing your marketing on targeted accounts are the keys to creating an impactful strategy. Introducing Einstein Account-Based Marketing: a suite of tools for powering a new age of intelligent marketing. Join Meredith Brown, Senior Director, Product Management at Salesforce as she takes us through the power of account-based marketing with Einstein and AI.
- Salesforce offers varying capabilities for effective ABM
- Sales Cloud and Pardot extends your existing software with complimentary solutions
- Einstein and Wave Analytics for B2B Marketing powers you to discover trends and optimize outcomes