Inside DiscoverOrg’s Growth Acceleration Strategy

Hear from Katie Bullard, Chief Marketing Officer at DiscoverOrg, on how DiscoverOrg has developed a growth acceleration strategy that has led to 5,000% revenue growth in less than 5 years. In just one highly targeted ABM campaign, her team generated 50+ targeted B2B leads and a quarter’s worth of content in less than two weeks. Join us for this case study to learn how Katie uses highly segmented account profiles to fuel a comprehensive program that builds lead profiles on targeted accounts, drives qualified leads for sales, and provides proprietary industry insights to drive their campaigns.