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Four Steps to a Successful ABM Strategy

Business buyers now expect more from B2B marketers than ever before. B2B marketers are well aware of this, and many are already offering personalized experiences to their top accounts. Still, with fixed resources and manual data analysis, it can sometimes be tough to effectively scale your ABM strategy, align your sales and marketing teams, and tailor marketing to each and every one of your key accounts.

In this session, Andrew Gaffney, President, Founder and Editorial Director of Demand Gen Report, will interview Kevin Baldacci, Senior Product Marketing Manager at Salesforce to uncover the four steps Salesforce takes to create successful ABM campaigns that find and nurture key accounts, close more deals, and maximize ROI.