Marketers are great at communicating with prospects and customers – but what about their other audience? Enabling sales is as critical for B2B marketers as connecting with customers, and marketing is best placed to help sales move deals through the funnel. Part of aligning your sales and marketing teams starts with understanding how marketing’s efforts can support sales in reaching out to customers and prospects, and how sales can, in turn, collect valuable information that marketing teams can learn from.
Join us as we uncover 3 marketing strategies that will give sales the leverage they need to cross the finish line and increase their win rate.
Learn how to:
- Provide insight sales needs to follow-up at the right time
- Send more sales-ready leads down the funnel
- Equip sales with the tools they need to close deals faster