Account-Based Marketing (ABM) is all the rage for B2B marketers these days, but what does that actually mean in practice? Join Zachary Reiss-Davis, Product Marketing Manager, Salesforce and Kyra Johanson, Product Marketing Manager, Salesforce for an actionable session on how to leverage Advertising Studio and Pardot to find new high quality prospects, re-target prospective accounts, and improve account engagement through coordinated email and ad nurture programs. Learn how Jake Fabbri VP of Marketing at Foneva, a leader in Association Management Software is transforming his marketing by combining account-based marketing (ABM) and digital advertising.
In this session you’ll learn how to:
- Integrate your marketing automation and digital advertising.
- Get new leads from your best customers using advertising.
- Coordinate your messages across multiple channels.