Aligning sales and marketing is one of the most crucial initiatives a business can undertake. When achieved, both teams are working towards the same goal, deals are closing faster and revenue skyrockets. B2B sales and marketing teams are constantly trying to improve the connection between the teams. But while they’ve identified the problem, they’re without a working strategy to get sales and marketing teams aligned.
Join Nate Skinner, VP of Product Marketing, Salesforce and Peter Isaacson, CMO, Demandbase as they share personal experiences and customer feedback on how Account-Based Marketing (ABM) supports real-world solutions to aligning sales and marketing, and live in harmony as a team.
Learn how to:
- Align the sales and marketing teams around an ABM strategy
- Enable the sales team to achieve more pipeline and better close rates
- Measure the business impact of your ABM strategy