Case Study: How Assurex Optimized the Customer Experience with Pardot

Modern marketers are harnessing the power of Pardot marketing automation to not only drive lead generation, but streamline the entire customer experience. During this webinar we’ll share how Assurex Health, a wholly owned subsidiary of Myriad Genetics, harnessed the power of Pardot and Salesforce CRM to implement content marketing strategies and optimize digital marketing programs to deliver powerful results across the organization, including:

  • 46% increase in leads
  • 71% reduction in inbound support cases
  • 26% reduction in prospective patient support calls
  • 67% reduction in support case resolution time