When B2B marketing and sales teams join forces, they’re a dynamic duo. Together they can create a streamlined buying experience for customers. In order to bring the two teams together, it’s important to identify the areas where marketing and sales overlap. Sharing metrics and goals opens the doors to sharing responsibility for the business’ bottom line, and aligning over the lead pass and lead qualification stages makes it easier for marketing and sales to work together.
Join us as we go through the building blocks of bridging the gap between marketing and sales teams to create an A+ strategy for driving revenue.
Learn how to:
- Develop one process for sales and marketing to align to.
- Save time and reduce tensions by generating quality leads
- Lay a foundation for both teams to win.