Given the ever-changing (and ever-expanding) amount of channels that we as B2B marketers continue to market through, consistent questions surface when planning that next campaign effort – even for veteran marketers. Which direction first, how many channels should we promote through? And the list continues.
When all is said and done, we want to feel great about the campaigns we produce. Join Ryan Johnston, Demand Gen Sr. Manager at Salesforce Pardot, as he takes a look at campaign challenges and how marketers can focus and address efforts early on in the campaign process, working through the basic challenges to achieve campaign greatness. We’ll learn about:
– The building blocks comprising a solid campaign effort
– Time-saving tips when you are under pressure to deliver – and deliver fast!
– Basic blueprints for no-fail campaigns