B2B marketers are increasingly adopting artificial intelligence (AI) to power the personalized, “Amazon-like” customer experiences now expected by business buyers. In the past year alone, AI usage amongst B2B marketers has grown 23%. But despite its growing popularity, no dominant use case for the technology has emerged. In fact, use cases for AI are as dynamic and varied as the technology itself.
So how can B2B marketers get the most out of AI and use this technology to grow their business?
Join us as we explore the most common B2B marketing applications for artificial intelligence. From predictive lead scoring and personalized offers to messaging apps and chatbots, we’ll discuss the ins and outs of AI-powered marketing technology and what it means for the future of B2B marketing.