The winter might be chilly, but don’t let your leads get cold! Give your marketing and sales teams the tools to warm up those cold leads to a sales-ready state. According to DemandGen, 29% of marketers are generating more warm, sales-ready leads thanks to lead nurture programs (Demand Gen Report, 2016). With targeted communications as part of an automated nurture program, marketing and sales team can stay top of mind – even when your leads aren’t ready to buy yet.
Join us as we share 5 tips for building a nurture strategy that will help increase conversion rates, deliver customized experiences, and get cold leads warmed up and ready to buy.
Learn how to:
- Maximize the value of your leads.
- Build stronger relationships with targeted and relevant communications.
- Boost campaign response.
- Deliver more sales-ready leads to the sales team.