B2B Marketers are creating buzz around Account-Based Marketing (ABM) and its potential as a growth strategy. They are seeking out information that will help them distinguish fact from fiction and how to achieve results. Marketers are looking to learn from the success of peers, industry research, and data to guide them towards the best tools and strategies for account-based marketing. Ultimately, knowing the industry standard and learning how your results measure up is imperative.
In this webinar, learn:
- Why an ABM strategy is key for B2B Companies.
- What are the 5 key elements to ABM success.
- How to increase Marketing and Sales alignment to maximize results.
Join Cindy Zhou, VP and Principal Analyst at Constellation Research for Digital Marketing Transformations and Sales Effectiveness, as she discusses the incredible popularity of account-based marketing, how to ABM can be a powerful driver of growth, and the importance of sales alignment for success.